Google Puts Pressure on Made-for-AdSense Sites

Have you heard of what's called "click arbitrage"?

It works very simply: you buy lots of visitors by bidding the minimum amount per click on AdWords. The visitor ends up at a site that has been developed to display more expensive AdSense ads.

So, you spend 10 cents on a click per visitor, and hope that visitor clicks on an ad that generates you more than the 10 cents in income.

Google's coming down hard on these made-for-AdSense sites by increasing the minimum bids required for sites with what it deems to be sub-standard landing pages. So, if your site provides little quality content, but lots of AdSense ads, you can expect to pay more per click/visitor.

This can make such sites unprofitable and, in turn, help to eradicate the low-value pages from the Google advertising network. The ultimate flow-on effect is that the Google user experience improves.

The lesson to be learned from this development is obvious: regardless of what you're doing with your site, pay attention to the user experience. Are you providing quality? If you can answer "yes," your site will have a much better chance of success with Google AdWords.